Digital Rivers includes Clearpay and Afterpay in its robust portfolio

Digital River, a global ecommerce enabler with over two decades of experience in the industry, will now offer Clearpay and Afterpay. The firm provides API-based solutions on payments, marketing, and e-commerce to major enterprise brands.

BNPL offerings

Both Afterpay and Clearpay are in the rapidly expanding BNPL industry. With Afterpay, customers within Australia, New Zealand, the United States, and Canada don’t have to make any payments at the time of purchase. Subsequently, one is required to make four installments within 6 weeks on an interest-free basis.

Similarly, Clearpay is a leading BNPL company operating in the UK. Just like with Afterpay, no fees are needed when making a purchase. Over a period of 60 days, the customer is required to make three installments interest-free.

BNPL is another offering in Digital River’s already robust list of payment options availed to global brands. In a report released in 2022, Digital River highlighted that about 64% of customers who use BNPL products are more inclined to engage in online shopping.

As such, offering Clearpay can assist sellers to attract about 40% more customers on average. Similarly, Afterpay can increase an enterprise’s purchasing frequency and average order value by 50% and 40% respectively.

Digital River’s move to partner with the two BNPL companies is aimed at ensuring ecommerce is seamless for both online sellers and buyers. According to the company’s Senior Vice President of Product, Mike Penterman,

“Consistent with our mission of enabling global ecommerce expansion, adding Afterpay and Clearpay will help brands accommodate customers as they look to manage their budgets with payments over time. Providing the right payments options is a strong motivator for customers to do more business with a brand”.