21+ Essential Cyber Monday Statistics & Facts for 2022
For many retailers and shoppers, especially those looking to buy tech products, Cyber Monday is the most anticipated event of the year. In fact, thanks to the unbeatable online discounts retailers offer, the Monday following Thanksgiving is not only popular in the US but has also gained traction worldwide. These Cyber Monday statistics reveal just how this popular shopping day impacts global ecommerce. Read on to learn more about its history and sales, how it compares against Black Friday, shoppers’ habits, and more.
Top 10 Cyber Monday Statistics
In 2014, Cyber Monday became the biggest online spending day in the US for the first time.
Cyber Monday sales peak between 11 pm and 12 pm ET.
70% of US consumers are willing to buy something on Black Friday or Cyber Monday.
At $10.7 billion in revenue, Cyber Monday 2021 sales outperformed Black Friday.
Cyber Monday 2022 was expected to top $11 billion.
Cyber Monday made a record 33% of online sales via smartphones in 2019.
Cyber Week’s average discount in the US was 26%.
Small retailers see as much as a 501% sales increase on Cyber Monday.
Amazon shoppers purchased more than 4 million beauty products on Cyber Monday.
38% of holiday shoppers are excited to buy on Amazon.
General Cyber Monday Facts and Statistics
In 2014, Cyber Monday made the first record as the biggest online spending day in the US.
Despite speculations that the event was losing its appeal, in 2014, it noted a staggering 17% increase in online spending. Data shows that consumers spent a whopping $2.038 billion, which is significantly more than what they had spent the year before, $1.735 billion.
Moreover, with this amount of money spent, Cyber Monday was declared the heaviest US online shopping day in history.
(Comscore)
Cyber Monday sales peak between 11 am and 12 pm ET.
The story around Cyber Monday origins says that it all began when the NRF reported a significant 26% increase in money spent online on the Monday after Thanksgiving, a fact which was published in a news article by the New York Times.
As the event gained notoriety, more extensive research was done, which revealed noon for ET zones or between 8 pm and 9 pm PT on the west coast as the time of day when consumers spend money the most.
(Adobe)
Awareness of Cyber Monday is the lowest in the Middle East.
Even though worldwide awareness of Cyber Monday is high, data shows global consumers are not equally familiar with the event. Cyber Monday facts reveal awareness in the US is highest at 92%, while the UK follows with 86%. Spain and Germany rank third and fourth with 83% and 80%, respectively.
In general, Cyber Monday awareness is increasing in most countries across the globe, but the rates continue to be low in countries like Saudi Arabia, where only 27% of consumers say they’re familiar with the event. Turkey, on the other hand, which is a pretty vast market, has the highest rate of all Middle East countries at 49%.
(Simon-Kutcher & Partners)
Black Friday vs Cyber Monday Statistics
70% of US consumers are willing to buy something on Black Friday or Cyber Monday.
In 2020, only 50% of US consumers were willing to buy something on either Black Friday or Cyber Monday, which shows interest in these two events is growing by the year.
Moreover, the majority of US consumers, or 39%, are expecting discounts to be between 26% and 40%, 34% are expecting prices to be reduced by 10% to 25%, and 18% are expecting to find discounts ranging from 41% and 60%.
Expectations for discounted prices by over 60% are low, with only 5% of American consumers believing they would be welcomed by such lowered prices.
(Simon-Kutcher & Partners)
At $10.7 billion in revenue, Cyber Monday 2021 sales outperformed the ones of Black Friday.
Whether it’s because of the discounts or the type of products offered, Cyber Monday sales statistics reveal the event generally outperforms all other holiday shopping events. In fact, in 2021, the revenue generated on Black Friday was $8.9 billion or nearly $2 billion lower than the one on Cyber Monday.
The event also surpassed Thanksgiving shopping which generated a revenue of only $5.14 billion. In addition, the total revenue for the 2021 holiday shopping season was close to $205 billion.
(Adobe)
With a total of 88 million online shoppers, Black Friday surpasses Cyber Monday.
Black Friday vs Cyber Monday statistics show that, although the latter typically beats the former when it comes to revenue, in regards to the number of shoppers, Black Friday takes the lead. In fact, the number of online shoppers on Cyber Monday was significantly lower than that of Black Friday and stood at 77 million.
In addition, of all five holiday shopping days, Black Friday was the one with the highest number of both in-store (66.5 million) and online shoppers. The number of people who opted for in-store shopping on Cyber Monday in 2020 was 20.3 million. Overall, in-store shopping in 2022 increased 8% year over year.
(National Retail Federation)
Cyber Monday sales dropped by 1.4% in 2021.
In 2021, both Black Friday and Cyber Monday spending took a minor dip. Black Friday spending was down by 1.2% compared to the previous year. The reason for this, according to reports, is the inflation rise and supply chain shortages but also the fear of shipping delays.
Consequently, 61% of consumers decided to start shopping much earlier, prior to Thanksgiving Day, and did not wait for either Black Friday or Cyber Monday. In fact, 28% of consumers had declared they had already completed their holiday shopping long before the big events had started.
(Adobe, National Retail Federation)
Cyber Monday Sales Statistics
Cyber Monday 2022 was expected to top $11 billion.
Forecasts also say Cyber Monday will most probably remain the season’s biggest shopping day and will most likely generate a record $11.2 billion, noting a 5.1% YoY increase. This holiday season’s spend is projected to reach a whopping $209.7 billion and deliver a 2.5% YoY growth. Similar to 2021, consumers are expected to start spending early, specifically on the second Prime Day, which will most likely affect Cyber Week performance.
(Adobe)
Cyber Week 2022 sales were projected to generate $34.8 billion.
Cyber Monday sales figures and forecasts for 2022 showed the week from Thanksgiving to Monday will most probably deliver an increase of 2.8% compared to 2021. The sales revenue of Cyber Week was likely to amount to 16.3% of the total share for the season or down by 0.3 percentage points compared to 2021, when the YoY growth was 16.6%.
(Adobe)
Cyber Monday made a record 33% of online sales via smartphones in 2019.
According to 2019 Cyber Monday online statistics, a record amount of $3 billion was made in smartphone sales representing a staggering 46% growth compared to the year before. What is of note is that in 2019, a whopping 54% of visits to retail sites were made via smartphones, noting a growth of 19% compared to the year before.
In 2019, BOPIS services also saw a significant YoY growth of 43% which not only provided consumers with the speed and convenience they always seek but also added a new value to brick-and-mortar stores across the country.
(Adobe)
Small retailers saw a 501% sales increase on Cyber Monday in 2020.
Cyber Monday statistics from 2020 show that even though it was a year marked by COVID-19 and a lot of uncertainty, consumers spent a total of $10.8 billion online by the end of the shopping event. As a result of this, smaller retailers saw a significant jump in sales while larger retailers experienced an incredible 486% YoY growth.
(Adobe)
Consumers will be spending $12 million per minute during Cyber Monday peak.
The greatest window of opportunity for ecommerce are the so-called golden hours, or the hours between 7 pm and 11 pm PST. According to 2022 forecasts, the biggest sales for Cyber Monday should have happened during these hours. In fact, consumers are expected to spend an incredible $2.6 billion or 26% of Cyber Monday’s total revenue, with spending reaching the highest point at 8 pm PST.
(Adobe)
The shopping cart price point spiked by 13.9% on Cyber Monday.
Last year, consumers saw significantly higher prices in their shopping carts. In fact, data shows the price point of consumers’ shopping carts jumped by a total of 19% in the overall season. This means that consumers are purchasing larger items like furniture, but at the same time, many of them are feeling the consequences of the rising inflation, which has been affecting ecommerce prices for the past 17 months.
(Adobe)
Cyber Week’s average discount in the US was 26%.
Cyber Monday data reveals the rising prices of products worldwide have affected the discounts offered on Cyber Week. In general, the average selling price was higher by 11% in the US and by 5% in the rest of the world. In the meantime, the average discount offered on Cyber Week saw a decrease of 8% both globally and in the US compared to the previous year. Worldwide, the average discount on Cyber Week was 24%.
(Salesforce)
Cyber Monday discounts for computers are set to hit a record at 32%.
In 2021, Cyber Monday average discount rates for electronics stood at 12%, 13% for TVs,18% for apparel, and 8% each for appliances and sporting goods. But the latest forecasts say discounts for the upcoming holiday season will be much bigger, with computers, electronics, and toys taking the lead.
In fact, discounts for electronics will make history on Thanksgiving with up to 27% price reductions, while toys will take over on November 26th with up to 22% discounted prices. The discounts on these items in the previous season were significantly lower, or 8% for electronics and 19% for toys. In addition, discounts on TVs and apparel are expected to be 19% each, 18% on appliances, 17% on sporting goods, and 11% on furniture and bedding.
(Adobe)
82% of the top 100 retailers offer sales on Cyber Monday.
Cyber Monday data further reveals 80% of these retailers used the term ‘Cyber Monday’ as an integral part of their marketing efforts. And 24% had a sitewide sale for the occasion. Last year, the number of top 100 retailers in the US that exploited Cyber Monday as a means to entice online buyers stood at 69%.
Finally, the week before Cyber Monday, most of these retailers offered only promotions or 20% sitewide sales. Meanwhile, the average discount price offered by them on Cyber Monday peaked at 50%.
(Digital Commerce 360)
Amazon Cyber Monday Statistics
Amazon shoppers purchased more than 4 million beauty products on Cyber Monday.
In addition, Amazon’s 2019 holiday season report revealed Cyber Monday was the heaviest shopping day in the fashion category. The overall best-sellers on the platform for the 2019 Cyber Monday were the Echo Dot, Fire TV Stick with Alexa Voice Remote, Play-Doh Sweet Shoppe Cookie Creations, Keurig K-Cafe Coffee Maker, and LEGO City Ambulance Helicopter 60179 Building Kit.
(Amazon)
38% of holiday shoppers are excited to buy on Amazon.
In addition, statistics on Cyber Monday and Cyber Week reveal 21% of consumers are eager to see what deals Walmart has to offer, while 11% will be spending their money at Target. This year’s trends also reveal 56% of consumers will be starting their shopping early on in October and November, while 55% will be waiting for Cyber Monday.
In 2021, Cyber Monday was the most anticipated event, with 30% of consumers declaring they would be waiting for this event to shop, and 56% waiting specifically to see what Amazon has to offer.
(BlackFriday.com)
Amazon sees a 43% increase in customer spending between Saturday and Cyber Monday.
According to Cyber Monday online statistics, even though Nordstrom and Walmart led the Black Friday sales with spending increases of 60% and 53%, respectively, Amazon was the preferred retailer for the majority of Cyber Monday shoppers. Nordstorm came second with 41% gains, and Walmart was ranked third with 40%.
Other retailers, such as Best Buy and Etsy, saw 36% and 23% growth in sales, while Macy’s registered the lowest at 17%. Target was the retailer that noted the lowest amount of YoY gains for the 2019 Cyber Monday Event at 3%, together with J.C. Penney, which had only 1%. Meanwhile, eBay took a dip of 17% compared to the year before.
(Edison Trends)
Small and medium-sized businesses on Amazon experienced a 60% YoY growth in sales during Black Friday and Cyber Monday.
The year of the pandemic was not only the largest holiday shopping season on the platform, but according to Amazon Cyber Monday statistics, it was also a huge success for Amazon’s small and medium-sized retailers who made a staggering $4.8 billion in worldwide sales. Moreover, Amazon’s data reveal over 71k SMBs surpassed the $100,000 threshold during the 2020 holiday sales, and at the same time, American SMBs sold an average of 9,500 products per minute.
(Amazon)
The Summary
Thanksgiving may be the start of holiday season shopping, but the Cyber Monday statistics above reveal that this event has created a revolution of its own, especially in the realm of ecommerce. What’s more, Cyber Monday’s popularity has made many retailers turn to digital solutions to optimize their sales and maximize their profits.
Cyber Monday FAQs
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