Western Union expands its network of concept stores across Europe

Western Union, a leading company in cross-border money transfer, has expanded its network of concept stores in Europe and the United Kingdom. So far, it has opened 100 locations across the continent.

The aforementioned expansion is part of the company’s Evolve 2025 Strategy. The strategy is aimed at modernizing the firm’s offerings and overall business model. This is in turn meant to place the firm as the leading provider of financial services that are both accessible and tailor-made to its target market.

The firm’s Head of the UK, Ireland, and the Nordics, Graham Baker noted, “I am greatly pleased that more and more of Western Union’s concept stores appear across the UK’s streets…This network is a new way for us to re-invent and evolve our retail presence, by putting our customers, and their needs, at the very centre of our work. At the same time, it provides an opportunity to trial new products and services, as we aim to become a one-stop shop for all our customers’ financial needs.”

Concept stores are a new retail offering that allow customers to make international money transfers in addition to enjoying a premium brand experience and top-notch service. Notably, the expanding network of concept stores represents Western Union’s investment to have a broad retail presence in the European continent. This is in addition to rendering its support to small entrepreneurs in the region and enhancing financial inclusion in migrant communities.

To date, the network covers 13 European markets including Germany, France, Spain, Italy, and the United Kingdom. By 2025, it intends to have further increased the number of concept stores and company-owned hubs across the continent.