Understanding the finer details of the “free money transfer” deals on the market can be a time-consuming task for anyone searching for the best deal. However, nothing in life is free, and in a bid to manage expectations and reduce disappointment, we outline what to expect when scoping out free money transfers.
Advertisements for “free money transfers” can be slightly misleading and not always live up to expectations. Many companies advertise their services “free of charge,” but how exactly does this translate when sending money to international recipients? Given the constant change in foreign exchange rates, service charges and transaction fees, can any money transfer be totally free of charge?
Like all businesses, money transfer companies rely on profit margins and in most cases, profit is made in the form of fees or markups applied to each money transfer arranged through the company. Profitability is determined by the difference between what customers are prepared to pay and the rate at which the financial institution is selling the currency for.
It can be hard to find companies who offer transparent, low-cost midpoint exchange rate; also known as the mid-market rate. For this reason, it is important to understand whether the company whose service you are receiving for “free” is really worth it, or whether the margin mark up outweighs the discount in overall price.
In order to effectively benefit from “free” or low-cost money transfers, you need to familiarise yourself with the mid-market rate of the currencies you are dealing with. The terms and conditions of a free money transfer dictate whether you will benefit from the deal or whether you would be better off paying for a service elsewhere.
Before cashing in on a seemingly advantageous deal, consider the following factors:
There are plenty of offers to be found when shopping for free (or discounted) money transfers. Many leading specialist companies offer to waive transfer fees while also providing strong exchange rates. Types of free money transfers include:
Some providers offer introductory offers such as free money transfers for new customers who sign up for the service. Introductory incentive aside, it is important to bear in mind that the cost of your money transfer is a one-off deal, and future costs will differ after the initial offer has been redeemed. However, if the price is right, it is worth claiming a freebie for a one-off money transfer service.
One widely used marketing tactic are the employment of promotional discount codes. In conjunction with money transfer companies who do not mark up mid-market rates, promo codes often allow customers to send money overseas for free. Always do your research when looking for promo codes, however, because some of them are subject to terms and conditions and not all discounts will outweigh margin mark ups.
Referrals of this kind are easy to find and are a great fit for anyone transferring money back and forth. As with promo codes, these referral schemes are often attached to terms and conditions, but they can result in a substantial discounted rate which will benefit both the sender and recipient, depending on your remittance requirements.
Certain companies markup their exchange rates to cover the cost of their zero-fee service. Using XE as an example, whose mark up rate ranges between 0.5 – 2% depending on the currencies and destination, in some cases choosing the right zero-fee company could result in benefitting from a mid-market rate and a free service.
Objective: transfer £1,000.00 (GBP) to Singapore Dollar (SGD)
Service charge/fees: £5.00
Incentive/deal: First 3 transfers free
Exchange rate: 1.82805
Amount received: $1,818.91
Service charge: £5.00
Incentive/deal: First 10 transfers free
Exchange rate: 1.83040
Amount received: $1,825.40
Service charge: £0.00
Incentive/deal: Send £100, get £10 off
Exchange rate: 1.80873
Amount received: $1,808.73
As you can see from this case study, the free money transfer in this scenario – provided by Azimo – offers to send funds to the payee within minutes, free of charge. The recipient, however, does not benefit from a high exchange rate, and receives $1,808.73.
Compare this to the results of WorldRemit and CurrencyFair money transfers. Both companies charged a service fee of £5.00, offering a more competitive exchange rate in return, resulting in the payee receiving $1,818.91 and $1,825.40 respectively.
You don’t want to opt for a free service if it is likely to jeopardise the value of your international money transfer. Ensure you receive the best value for money, in both currencies.
While undeniably enticing, free money transfers do not always provide customers with the most competitive foreign exchange rate. When used on an occasional, infrequent basis, free money transfers can be a valuable means of cost-cutting when sending money from A to B. However, for repeat customers, we would recommend paying a small fee to guarantee the security of your remittance and secure a more favourable exchange rate.