HomeNews8 Out Of 10 Most Popular Tourist Attractions For Brits Based In The UK
8 Out Of 10 Most Popular Tourist Attractions For Brits Based In The UK

8 Out Of 10 Most Popular Tourist Attractions For Brits Based In The UK

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The most popular tourist attraction amongst Brits at the end of 2022 was officially Niagara Falls, which marks the border between New York and Ontario, Canada. Perhaps even more surprising, however, is the fact that eight out of ten of the most popular attractions are based within the UK, and five out of the top ten are based in London.

Here, has broken down the current most popular tourist attractions by gender and age, plus the cheapest average accommodation cost for each popular tourist destination.

Top 10 Tourist Attractions Overall

The number one tourist attraction overall for Brits, as of the end of 2022, is Niagara Falls. In total, 82% of people surveyed have a positive opinion of the attraction, followed by the Natural History Museum (80%), and Big Ben (77%).

Out of the 10 most popular attractions, eight are located within the United Kingdom, and five are specifically based in London. Just two - Niagara Falls (Canada) and the Eiffel Tower (Paris, France) are international tourist attractions.

In fact, just 18 international tourist attractions make the top 50 most popular attractions, with the rest located within the United Kingdom - showing that for many British tourists, staycations are a very attractive option!

It seems highly possible that staycations may be on the cards for more Brits than ever in 2023, with the large majority of most popular tourist attractions amongst those surveyed being based right here in the UK itself. What many tourists may need to consider, however, is that the cost of accommodation in London, where many of the most popular tourist attractions are based, is more than double that of a night’s stay for two in the most popular tourist attraction, Niagara Falls.
Jonathan Merry, CEO of

Tourist AttractionsPopularityFameAverage Accommodation Cost (Couples)
Niagara Falls82%96%£60
Natural History Museum80%92%£150
Big Ben77%99%£150
Eiffel Tower76%98%£90
Edinburgh Castle75%93%£100 (£85 - £150)
Royal Albert Hall72%97%£150
Science Museum71%90%£150
Windsor Castle69%96%£115
British Museum69%91%£150

Most Popular Tourist Attractions for Men vs Women

Both men and women have the same top five attractions in the ranking of tourist destinations with the highest positive opinion. However, men appreciate museums more in their ranking, with the Natural History museum and the British museum, both located in London, featuring in their top three.

Women on the other hand, rank attractions slightly higher than museums, with the Eiffel tower and Big Ben ranking in their top three alongside Niagara falls.

Most Popular Tourist Attractions (Men)
Niagara Falls82%94%
Natural History Museum80%95%
British Museum75%95%
Edinburgh Castle74%94%
Big Ben74%99%
Most Popular Tourist Attractions (Women)
Niagara Falls83%97%
Eiffel Tower82%97%
Big Ben81%99%
Natural History Museum79%89%
Edinburgh Castle75%92%

Generational Differences

The popularity of Niagara Falls lies most with Generation X, 82% of whom surveyed have a positive opinion of the famous waterfall. Millennials and Baby Boomers have finally found common ground in their top tourist attraction, ranking the Natural History Museum as number one (80% for Millennials, 86% for Baby Boomers).

MillennialsGeneration XBaby Boomers
Natural History Museum80%Niagara Falls82%Natural History Museum86%
Edinburgh Castle79%Natural History Museum76%Niagara Falls86%
Niagara Falls78%Royal Albert Halls73%York Minster83%

International Attractions

Out of the top fifty most popular tourist attractions for Brits, just 36% are international attractions. Niagara Falls (Ontario, Canada/New York, USA), the Eiffel Tower (Paris, France), the Statue of Liberty (New York, USA), and the Colosseum (Rome, Italy), rank in the top 20 most popular tourist attractions - the rest are based in the UK.

The highest concentration of most popular international tourist attractions out of the top fifty are located in the United States, with Niagara Falls, the Statue of Liberty, Central Park in New York City, Universal Studios Florida, and the Golden Gate Bridge all featured.

Cheapest City Break for Top Tourist Attractions

Our experts found the average cost of an Airbnb stay for a couple in each of the top tourist attractions listed, and found that the top tourist attraction actually has the cheapest overall nightly cost, at an average of £60.

In contrast, London, home to the highest density of popular attractions, has an average nightly cost for 1 bedroom apartments of £150 per night!

Yasmin Purnell
Yasmin Purnell
Yasmin Purnell is a Content Writer and Editor for Yasmin has a wealth of experience writing across a range of topics within the personal finance, student, and business niche. Yasmin joined the team with the one main mission to provide accessible financial, career and business information and advice for all.