HomeHow do Changes in Currency Exchange Rates Affect International Business?

How do Changes in Currency Exchange Rates Affect International Business?

On this page, we will cover what you need to know about the effect of currency exchange rates on doing business internationally. Businesses focus a lot on profitability, and rightly so. However, not paying attention to FX rates and where to get the best ones can undo the hard work businesses do to become profitable.

Money Transfer Comparison
Fill in the form and we’ll find you the best rates.
United Kingdom

Currency exchange rates can be a confusing subject for business owners – after all, they have enough to worry about in their respective industries. Therefore, we are here to break down what you need to know about the effect of changing FX rates on doing business internationally.

Finding money transfer companies that match the mid-market rate and showcase their FX rates transparently on the homepage is a good idea. This allows you to easily compare the rates to see where you can get the best deal for the currency pairs relevant to your business. In addition, we recommend that you check out services like Xe, Wise and TorFX.

What is a currency exchange rate?

The exchange rate can be defined as a currency’s value compared to another. This is the rate at which the currency is converted and the number constantly fluctuates based on various factors.

However, the exchange rate can be different at the same time based on what platform you are using to convert the currencies. Some services charge a markup percentage that adds a fee to the currency exchange rate. You can compare the rate you are getting against the mid-market rate to figure out what quality of the deal. Competitive money transfer companies like Wise match the mid-market rate, which ensures that businesses are getting the best rate for sending money.

The majority of currency exchange rates are free-floating and will vary based on market conditions. Others are not free-floating and are pegged to the value of another currency with restrictions.

Currencies conversion pairs are typically expressed like this: USD/EUR. This is the United States dollar to Euro conversion rate. For example, at the time of writing, this conversion rate is 0.95, which means that for every 100 USD that is converted the recipient will get 95 Euros.

What Factors Influence Exchange Rate Fluctuations?

It is difficult to predict how the exchange rate will change over time. However, there are specialist factors that influence the currency exchange rates. Understanding these might clue you in on what macro conditions can lead to the currency rate changing in a specific direction.

  • Inflation: the rate at which the cost of goods and services rises is inflation. It is expressed as a percentage and can determine how the strength of a currency changes over time. For instance, if the inflation is lower in the United States compared to other countries, then the US dollar will have more value compared to other currencies.

  • Interest rates: when interest rates are increased, then it means that bank account holders will receive a bigger increase in their savings over time. Therefore, when an economy’s interest rate rises, then investing in that economy is seen as more desirable. Consequently, the demand for the currency goes up and its value. This means the currency's value will rise compared to others, and the exchange rate will reflect this.

  • Speculation: speculators can affect the price of a currency by providing an overall consensus that it will go up or down. The consensus might be based on political events or other market conditions determining whether the economy's strength will increase or decrease.

  • Currency deficit: when the value of the imports is more significant than the exports, it means that more money is being spent on goods in the country’s currency than is being used to sell. This can create a deficit that leads to the depreciation of the currency.

  • Public debt: countries with large amounts of public debt can be risky for foreign investors. Nations may decide to print money to pay for the debt, but that will depreciate the currency's value.

The five factors above are just the tip of the iceberg regarding how the exchange rate can change between 2 currencies. Businesses need to get a great deal on currency exchange rates to keep costs low for international money transfers. Therefore, keeping an eye on how a currency pair rate changes over time provides insight into what is a great deal.

How Can Exchange Rates Affect Your Business?

Now let us turn our attention to how currency exchange rates can impact your business. This section highlights the top reasons why you need to pay attention to the currency pairs that your business consistently uses for conversions.

  • Open-market exchange rate: this can be thought of as the mid-market rate, which is the current official rate. It is usually the best rate that you can get based on current market conditions. Rates charged by banks and money transfer services typically add a markup percentage to this rate in the pursuit of profiting from the transaction. You should always be aware of the mid-market rate so you can compare the quality of the deal that you are getting.

  • Foreign currency conversion fees: most services that offer currency conversions will add a fee. This can be in the range of 1-3% for competitive services, but some banks might charge up to 5% for some currency pairs. This adds a high cost to sending money internationally. On the other hand, business-orientated transfer services like Currencies Direct and TorFX charge competitive markup percentages that will save you money compared to banks.

  • Supplier payments: depending on where the supplier is located, you may need to pay for goods in a foreign currency. Ideally, you should find a money transfer company that offers the mid-market rate for these transactions to avoid extra costs. However, your regularly used currency might depreciate or appreciate compared to the supplier’s currency. This should be factored into the cost of the supplies.

  • Sales forecasts: when selling goods in multiple currencies, it can affect the overall income. Therefore, when a currency in a specific region changes, then you need to factor that into the sales forecast. It can also affect the bottom line, and it could be the case that profitability disappears when the currency conversion rate passes a specific threshold.

  • Balance sheet hedging: this is a process that allows you to weather unforeseen FX rate changes by holding various currencies. Businesses can balance their risk by spreading their assets among multiple currencies. Therefore, when one currency depreciates compared to another, it will have a minor effect on the business. There are programs that allow for automated balance sheet hedging, which is a great tool to invest in for businesses.

  • The broader economy: currency exchange rates can determine the buying force of a market. For instance, if a currency depreciates in a specific country, then their buying power decreases, and residents from that nation are less likely to buy from you. This can help you figure out a fair pricing structure for different regions, because you want to price your goods and services at a price that reflects the buying power of that region.

What is the currency's impact on the economy?

Overall, a weaker currency means that imports are more expensive. This can reduce the demand for imported goods since their prices will increase. However, when a foreign currency’s value diminishes, the cost of imports decreases, which can increase the demand for those goods.

Additionally, the strength of a currency can contribute to the nation’s trade surplus and trade deficit over time. Generally speaking, businesses want the strength of their commonly used currency to appreciate in value. However, it can be a double-edged sword, because if they have many customers in a nation where the currency is depreciating, there will be less demand for their products in those regions.

How to avoid exchange rate fluctuation risks?

In this section, we will look at a few ways businesses can reduce the risks associated with FX rate fluctuations. These are tools that top-tier money transfer services provide for business customers.

  • Spot contracts: a spot contract money transfer allows businesses to control the currency exchange rate they pay. These payment types pause the transfer until the desired FX rate is matched based on market conditions. This might take a few hours or days to process, but money will be saved until the FX rate improves. Businesses can save money since they do not have to send money if the current currency exchange rates are bad.

  • Forward contracts: these payment types are settled at a date in the future. This provides businesses with cash flow flexibility. For example, if a business knows they will receive a big payment at the end of the month from goods sold, they can schedule a forward contract to pay suppliers on the same date.

  • Broker: businesses can hire the services of a broker if they wish to get the best FX rates on the market. A broker's job is to analyze market conditions and provide suggestions on what currency rates businesses should be paying.

Summary: How do Changes in Currency Exchange Rates Affect International Business?

To conclude, on this page, we learned that many market conditions affect FX rates, including inflation, interest rates, and speculation. Also, multiple tools are available for businesses to help deal with poor exchange rates. They include forward contracts and spot rates. To take advantage of these features you need to find business-orientated money transfer services. Examples of these are OFX, TorFX and Currencies Direct.

We recommend that you learn more about sending money internationally by taking a look at our other business page. You can start with International Business Transfers and Understanding Foreign Exchange Rate Risk. Reading these guides will help you figure out different aspects of sending money internationally.

Related Content

Artiom Pucinskij
Artiom Pucinskij
Artiom is a marketing graduate from the University of Portsmouth, Artiom’s primary experience is in SEO but he has a broad knowledge of all facets of digital marketing. He optimises the organic experience on MoneyTransfers.com with the content team, manages and creates unique marketing tactics, and generally supports the overall growth of the website.